If you used the Beauty Advisor software to run help organize your business, then you know that you went to log on one day and there was a message that just said “we will be discontinuing this service” (not exact words, but something like that!).
This was several years ago, and I was still in the infant stages of my business (QTOffice). I took a good hard look at why they would have stopped supporting their system (after all, they were going to be one of my competitors and I wanted to avoid the same mistake myself).
I believe that their business model was doomed to fail from day one, and I believe that you can learn from this lesson so it can be helpful to your personal Mary Kay® business.
Ok, here is the main reason I believe that the business plan did not work.
Beauty Advisor relied on new customers only for their next sale. They charged a higher amount to get started, but only got paid one time. Here are the problems associated with this model.
– You do not have a guaranteed paycheck the following month.
– You are always dependent on new customers (you should always be on the look out for new customers, but not dependent on them).
– It’s hard to build a business on new customers only, because you can lose them as fast (or faster) as you get them.
So what’s the lesson to be learned here, and how do you apply it to your Mary Kay® Business?
The lesson is: Always look for new customers, but build value-based relationships that you can count on every month (like re-orders). Things like your prefered customer plan. You will also need to focus on good customer service and follow-up like you should (remember the 2, 2 and 2?) …. two days, two weeks and two months.
Don’t get me wrong, you still need to try to meet as many new people as you can, but focus on the people you know and build from there. I would rather build my house slower out of bricks then quickly out of straw.
If you have any comments or questions, I would love to hear from you (below).
We all know that Mary Kay drove a pink Cadillac, and that she quickly figured out that is was a moving billboard for her business. You probably also know that the company rewards top-performers with cars of their own, but did you know that Mary Kay car drivers in other countries may be behind the wheel of something a little different?
Here are a few different types of Mary Kay Cars from around the world! (according to Wikipedia)
USA = Pink Cadillac
The United Kingdom, Germany and The Netherlands = a Pink Mercedes-Benz.
China = Volkswagen Santana
(could not find a pink one!)
and in Australia, you get a choice of 2 Different cars ….
The Ford Falcon Or The VW Bug
If you’re already selling Mary Kay, and you’re ready to earn your Mary Kay car, then QT Office can help you get there! We are the all-in-one online software tool designed specifically for Mary Kay Consultants and Directors to help achieve success. We do this by helping you manage your Mary Kay inventory, track your 6 most important things, create invoices, help you follow up with your Mary Kay customers, and a whole lot more! And the best part is that there is 30 day free trial, so you can see for yourself!
And the service is less than 10 dollars a month after that =)