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If you used the Beauty Advisor software to run help organize your business, then you know that you went to log on one day and there was a message that just said “we will be discontinuing this service” (not exact words, but something like that!).<\/p>\n
This was several years ago, and I was still in the infant stages of my business (QTOffice). I took a good hard look at why they would have stopped supporting their system (after all, they were going to be one of my competitors and I wanted to avoid the same mistake myself).<\/p>\n
I believe that their business model was doomed to fail from day one, and I believe that you can learn from this lesson so it can be helpful to your personal Mary Kay\u00ae business.<\/p>\n
Ok, here is the main reason I believe that the business plan did not work.<\/p>\n
Beauty Advisor relied on new customers only for their next sale. They charged a higher amount to get started, but only got paid one time. Here are the problems associated with this model.<\/p>\n
– You do not have a guaranteed paycheck the following month.<\/p>\n
– You are always dependent on new customers (you should always be on the look out for new customers, but not dependent on them).<\/p>\n
– It’s hard to build a business on new customers only, because you can lose them as fast (or faster) as you get them.<\/p>\n
So what’s the lesson to be learned here, and how do you apply it to your Mary Kay\u00ae Business?<\/p>\n
The lesson is: Always look for new customers, but build value-based relationships that you can count on every month (like re-orders). Things like your prefered customer plan. You will also need to focus on good customer service and follow-up like you should (remember the 2, 2 and 2?) …. two days, two weeks and two months.<\/p>\n
Don’t get me wrong, you still need to try to meet as many new people as you can, but focus on the people you know and build from there. I would rather build my house slower out of bricks then quickly out of straw.<\/p>\n
If you have any comments or questions, I would love to hear from you (below).<\/p>\n
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